Elixir is the latest smoked rum from Bacardi, inspired by Facundo Bacardi’s original secret recipe. The bottle is an evolution of the original bottle from 1862. For the first time in over 100 years, we’ve reintroduced the classic logo mark which is now the official logo of Bacardi.
Role | Pack design, Branding, Naming, NPD |
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Team | On&On |
Output | Packaging |
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