GoodnessMe asked for a design exploration to refresh their brand, redesign their packaging and reposition them as optimistic and approachable yet credible and trustworthy. We brought to life the full flavor and taste of these fruit snacks through a vibrant colour palette and dynamic compositions. The typography speaks to both kids and parents. The geometric illustration style is warm and approachable, mimicking the forms of the product. A series of vibrant structured shapes dance across the pack. The brand proposition,”Better together” refers to both the collision of fruit and flavor, and the occasion of consumption as a shared moment.