DAN Auckland is a communications network that gathers 9 different agencies all under the same roof. They needed a document to introduce current and new employees to their shared mission, values and culture, as well as provide practical information, social activities, maps and contacts. DAN & YOU is not just an induction booklet, it is a concept that humanises the company, creating a sense of one person talking to another. It is designed to help every single person feel valued and proud of their work.
Role | Art Direction, Editorial design, Typography |
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Output | Induction kit including a 48-page booklet, a welcome letter, a pen drive and a lanyard |
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